As the fashion industry has evolved into the digital age, New York Fashion Week has evolved in tangent by becoming slightly more accessible to the general public. You don’t need an Alexander Wang invite or an all-access after-party pass to get a taste of NYFW; all you need to do is take a walk around the city (the Meatpacking District, anyone?) to surround yourself in all the futuristic glamour of the modern fashion scene. The streets are as colorful with cutting-edge style as any runway, and pop-up shops are blossoming out of every vacant building. I spent my Monday afternoon wandering around NYFW and at the opening of the FYI@MADE pop-up, adjacent from Milk Studios, where video, music, art, and the freshest runway designs intersected into a living, breathing retail space.
Designers featured at the pop-up included The Blonds, Maison The Faux, and Patricia Field (of Sex and The City fame), while brands like NYLON and MADE debuted never-before-seen collaborations (I’m so obsessed with the new wallet-friendly street-wear line by NYLON x Petals and Peacocks). All the while, DJs (including Blood Orange’s Devonté Hynes) rotated on the hour and prints by Baron Von Fancy carpeted the walls. My favorite part? The hand sanitizer shaped keychains of Sriracha at the check-out counters.
FYI@MADE ignored the void of exclusivity surrounding NYFW and gave, if only for a few glorious days, the general public a chance to envelope themselves in the runway. Scroll on for a taste of the NYFW street style and pop-up experience.
It’s not too late to shop the runway. Visit FYI@MADE today, September 14th, from 12 pm – 8 pm for your last chance to shop the exclusive retail environment. 449 W. 14th Street, NYC.
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